Social Campaign

This project represents a social-first fashion video developed for Marella, created to communicate the campaign’s aesthetic through concise and impactful visual storytelling.

The content was designed to work in short-form formats, focusing on rhythm, composition and visual clarity to ensure strong performance across social platforms.
The video maintains a cinematic fashion language while adapting to the fast-paced nature of social communication.

The final output includes one main social video supported by four additional social cuts, all developed to maintain consistency in mood, color and visual identity.
Editing and color grading were carefully crafted to reinforce the campaign’s tone and ensure coherence across all assets.