Umbria Fashion Campaign

This project documents a global fashion campaign produced for Camicissima, shot on location in Umbria within a traditional countryside estate.
Rather than focusing on isolated product shots, the campaign was designed to showcase the garments worn in real-life situations, placing lifestyle and atmosphere at the center of the storytelling.

The narrative strongly emphasized Italian identity, portraying moments of shared daily life such as cooking together, eating, drinking wine and spending time around the table.
The clothing becomes part of the scene, integrated into an authentic and relaxed representation of Italian culture and conviviality.

Given the international scope of the campaign, multiple versions of the video were produced to adapt to different markets.
Certain scenes were re-shot or edited without alcohol consumption to comply with regional regulations in specific countries, including Asian markets, ensuring cultural and legal adaptability while preserving visual coherence.

The final output consists of one main campaign video supported by social cuts, all carefully edited and color graded to maintain a consistent fashion tone across the various versions.