Maria Pedraza - Cannes Film Festival

This project was produced during the Cannes Film Festival for Pinko, featuring Maria Pedraza wearing the brand.

The video was conceived with a strong fashion and editorial approach, focusing on posed moments, controlled walks, and composed movements. The exterior areas of the hotel were used as the main setting, leveraging architecture, light, and open space to create a refined and cinematic visual language.

Due to the tight schedule typical of festival days, the shoot was carried out within a very limited time window, as the talent had to proceed shortly after to the red carpet. Direction and cinematography were optimized to work efficiently while preserving elegance, rhythm, and visual consistency.

Post-production was handled with an express workflow, with editing and color grading completed and delivered within the same evening, ensuring immediate availability for social and digital platforms while maintaining Pinko’s visual standards.