Madalina Ghenea - Cannes Film Festival

This project was produced during the Cannes Film Festival for Pinko, featuring Madalina Ghenea wearing the brand.

The video was conceived with a strong fashion and editorial approach, focusing on posed moments, controlled walks, and elegant movements inside the hotel environment. Staircases and corridors were used as architectural elements to enhance composition, rhythm, and visual flow.

Due to the tight schedule, the entire shoot was carried out in a very limited time window, as the talent had to reach the red carpet shortly after. Despite this, direction and cinematography were carefully managed to maintain a polished and cinematic aesthetic.

Post-production was handled on an express timeline, with editing and color grading completed and delivered within the same evening, ensuring immediate availability for social and digital platforms while preserving high visual standards aligned with Pinko’s brand identity.